{"id":4270,"date":"2021-11-11T20:22:09","date_gmt":"2021-11-11T13:22:09","guid":{"rendered":"https:\/\/atplink.com\/blog\/?p=4270"},"modified":"2021-11-11T20:22:09","modified_gmt":"2021-11-11T13:22:09","slug":"micro-influencer-la-gi","status":"publish","type":"post","link":"https:\/\/atplink.com\/blog\/micro-influencer-la-gi\/","title":{"rendered":"Micro influencer l\u00e0 g\u00ec? Ch\u00fang c\u00f3 t\u1ea1o n\u00ean l\u00e0n s\u00f3ng Marketing m\u1edbi?"},"content":{"rendered":"

B\u00ean c\u1ea1nh l\u00e0n s\u00f3ng marketing quen thu\u1ed9c l\u00e0 nh\u1edd v\u00e0o influencer<\/a>, c\u00f3 m\u1ed9t xu h\u01b0\u1edbng Marketing m\u1edbi<\/strong> n\u1ed5i l\u00ean c\u00f3 t\u00ean g\u1ecdi l\u00e0 micro-influencer. V\u1eady micro influencer l\u00e0 g\u00ec<\/strong>, v\u00e0 h\u1ecd c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o trong c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a doanh nghi\u1ec7p? H\u00e3y c\u00f9ng theo ch\u00e2n ATPlink<\/a> kh\u00e1m ph\u00e1 xu h\u01b0\u1edbng m\u1edbi m\u1ebb trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n

Kh\u00e1i ni\u1ec7m Micro-influencer l\u00e0 g\u00ec<\/span><\/h2>\n

Kh\u00e1c v\u1edbi c\u00e1c influencer th\u01b0\u1eddng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng r\u1ed9ng l\u1edbn, micro-influencer (t\u1ea1m d\u1ecbch: nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng trong m\u1ed9t nh\u00f3m r\u1ea5t nh\u1ecf) l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n \u0111ang c\u00f4ng t\u00e1c ho\u1eb7c c\u00f3 m\u1ed9t s\u1edf th\u00edch \u0111\u1eb7c bi\u1ec7t v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3. H\u1ecd th\u01b0\u1eddng c\u00f3 th\u00f3i quen \u0111\u0103ng nh\u1eefng n\u1ed9i dung li\u00ean quan t\u1edbi s\u1edf th\u00edch hay chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh l\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

So v\u1edbi c\u00e1c th\u1ebf h\u1ec7 influencer tr\u01b0\u1edbc \u0111\u00e2y, micro-influencer l\u1ea1i c\u00f3 l\u01b0\u1ee3ng fan kh\u00f4ng cao b\u1eb1ng, nh\u01b0ng fan l\u1ea1i kh\u00e1 t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd. V\u1eady b\u1ea1n c\u00f3 bao gi\u1edd th\u1eafc m\u1eafc xem ngu\u1ed3n g\u1ed1c c\u1ee7a micro influencer l\u00e0 g\u00ec ch\u01b0a.<\/p>\n

Ngu\u1ed3n g\u1ed1c c\u1ee7a micro-influencer<\/h3>\n
\"Micro
Micro-influencer l\u00e0 g\u00ec<\/figcaption><\/figure>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m Micro Influencer l\u00e0 g\u00ec, b\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c Influencer Marketing \u2013 m\u1ed9t xu th\u1ebf truy\u1ec1n th\u00f4ng s\u1eed d\u1ee5ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u1edbi hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i. Ng\u00e0y nay, tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, nhi\u1ec1u nh\u00e3n h\u00e0ng \u0111\u00e3 d\u00f9ng c\u00e1ch Marketing b\u1eb1ng c\u00e1ch s\u0103n \u0111\u00f3n nh\u1eefng ng\u00f4i sao, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, c\u00f3 \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch \u0111\u1ec3 m\u1eddi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng l\u00e0 kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c ch\u1ecdn ra m\u1ed9t g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n c\u00f2n ph\u1ea3i d\u1ef1a v\u00e0o nhi\u1ec1u ti\u00eau ch\u00ed ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/p>\n

Nh\u1eb1m gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, m\u1ed9t c\u1ed9ng \u0111\u1ed3ng Micro Influencer \u0111\u00e3 \u0111\u01b0\u1ee3c cho ra \u0111\u1eddi \u0111\u1ec3 thay th\u1ebf. \u0110\u00e2y ch\u00ednh l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi d\u00e0nh cho doanh nghi\u1ec7p.<\/p>\n

L\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t c\u1ee7a micro-influencer l\u00e0 g\u00ec?<\/h3>\n

Mang l\u1ea1i t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n<\/h4>\n

C\u00f3 m\u1ed9t th\u1ef1c trang \u0111\u1ed1i v\u1edbi influencer l\u00e0 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng follower t\u0103ng l\u00ean, th\u00ec l\u01b0\u1ee3ng like v\u00e0 comment l\u1ea1i c\u00e0ng gi\u1ea3m xu\u1ed1ng.\"Vi\u1ebft<\/p>\n

Do \u0111\u00f3, thay v\u00ec nh\u1eafm \u0111\u1ebfn c\u00e1c influencer v\u1edbi m\u1ee9c gi\u00e1 booking cao ng\u1ea5t ng\u01b0\u1edfng, c\u00e1c nh\u00e3n h\u00e0ng ch\u1ec9 n\u00ean ti\u1ebfp c\u1eadn c\u00e1c micro-influencer v\u1edbi l\u01b0\u1ee3ng follower trung b\u00ecnh trong kho\u1ea3ng 1,000 \u0111\u1ebfn 10,000. Th\u00f4ng qua h\u1ecd, nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ee9c t\u01b0\u01a1ng t\u00e1c cao h\u01a1n r\u1ea5t nhi\u1ec1u trong m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau so v\u1edbi khi l\u00e0m vi\u1ec7c v\u1edbi influencer. T\u1eeb \u0111\u00f3, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb t\u01b0\u01a1ng t\u00e1c sang doanh thu hay nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng cao \u0111\u1ebfn 22.2 l\u1ea7n so v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn th\u00f4ng th\u01b0\u1eddng<\/p>\n

Nh\u1eafm \u0111\u1ebfn t\u1eadp kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c<\/h4>\n

Ch\u1eb3ng h\u1ea1n, l\u00e0 m\u1ed9t marketer l\u00e0m cho nh\u00e3n h\u00e0ng th\u1eddi trang, b\u1ea1n book qu\u1ea3ng c\u00e1o v\u1edbi m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u00f3 h\u00e0ng tri\u1ec7u follower tr\u00ean Instagram. C\u00f3 th\u1ec3 h\u1ecd s\u1ebd mang l\u1ea1i cho b\u1ea1n m\u1ed9t l\u01b0\u1ee3ng like v\u00e0 share kh\u00e1 l\u1edbn. Nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng can \u0111\u1ea3m \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch l\u1edbn nh\u01b0 v\u1eady m\u00e0 l\u1ea1i \u0111\u1ea7u t\u01b0 nh\u1ecf gi\u1ecdt v\u00e0o Micro influencer. V\u1eady \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa influencer v\u00e0 micro influencer l\u00e0 g\u00ec?\"Influencer<\/p>\n

R\u00f5 r\u00e0ng so v\u1edbi vi\u1ec7c b\u1ea1n booking m\u1ed9t influencer c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i qu\u00e1 cao \u0111\u1ebfn t\u1eeb m\u1ecdi ng\u00e0nh ngh\u1ec1 th\u00ec l\u1ef1a ch\u1ecdn m\u1ed9t Micro influencer v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng nhanh ch\u00f3ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed nh\u1edd bi\u1ebft ch\u00ednh x\u00e1c c\u00e1c nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng li\u00ean quan t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh thay v\u00ec “b\u1eaft c\u00e1 kh\u01a1i xa”<\/p>\n

Gi\u00e1 th\u00e0nh d\u1ec5 ch\u1ecbu<\/h4>\n

\"Influencer<\/p>\n

M\u1ed9t \u0111i\u1ec1u d\u1ec5 d\u00e0ng nh\u1eadn ra \u0111\u00f3 l\u00e0 m\u1ee9c gi\u00e1 booking qu\u1ea3ng c\u00e1o c\u1ee7a micro-influencer s\u1ebd th\u1ea5p h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. Ch\u1eb3ng h\u1ea1n, m\u1ed9t ca s\u0129 n\u1ed5i ti\u1ebfng t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 booking l\u00ean t\u1edbi 30 \u2013 40 tri\u1ec7u cho m\u1ed9t b\u00e0i post tr\u00ean Facebook, trong khi m\u1ed9t blogger th\u1eddi trang m\u1edbi n\u1ed5i c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 ch\u1ec9 kho\u1ea3ng v\u00e0i tri\u1ec7u, nh\u01b0ng nh\u1eafm \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u01a1n.<\/p>\n

Ch\u00e2n th\u1ef1c<\/h4>\n

\"T\u1ed5ng<\/p>\n

Micro-influencer th\u1ef1c ra c\u0169ng ch\u1ec9 l\u00e0 nh\u1eefng ng\u01b0\u1eddi r\u1ea5t b\u00ecnh th\u01b0\u1eddng nh\u01b0 ch\u00fang ta. Ch\u00ednh v\u00ec th\u1ebf, c\u00e1c n\u1ed9i dung h\u1ecd \u0111\u01b0a ra tr\u00f4ng s\u1ebd th\u1eadt v\u00e0 th\u00e2n thi\u1ec7n. H\u1ecd c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng tr\u1ea3 l\u1eddi t\u1eebng comment c\u1ee7a follower, like t\u1eebng l\u1eddi khen, v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c h\u01a1n m\u1ed9t nh\u00e3n h\u00e0ng hay m\u1ed9t di\u1ec5n vi\u00ean n\u1ed5i ti\u1ebfng n\u00e0o \u0111\u00f3 c\u00f3 b\u1ea7u s\u00f4 chuy\u00ean qu\u1ea3n l\u00fd c\u00e1c k\u00eanh social media thay cho h\u1ecd.<\/p>\n

T\u1ed5ng k\u1ebft:<\/h3>\n

\u0110\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p v\u00e0 t\u00f9y v\u00e0o t\u00ednh ch\u1ea5t c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c nhau s\u1ebd quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00e1ch marketing kh\u00e1c nhau. V\u1eady theo b\u1ea1n, sau khi \u0111\u1ecdc b\u00e0i vi\u1ebft tr\u00ean th\u00ec b\u1ea1n s\u1ebd ch\u1ecdn h\u00ecnh th\u1ee9c n\u00e0o, l\u00fd do ch\u1ecdn Micro influencer l\u00e0 g\u00ec? H\u00e3y \u0111\u1ec3 l\u1ea1i \u00fd ki\u1ebfn trong ph\u1ea7n b\u00ecnh lu\u1eadn cho ch\u00fang t\u00f4i bi\u1ebft nh\u00e9!<\/p>\n

T\u1ed5ng h\u1ee3p v\u00e0 ch\u1ec9nh s\u1eeda: Ti\u00ean Ki\u1ec1u<\/p>\n

Tham kh\u1ea3o ngu\u1ed3n: xuyenvietmedia.com<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00ean c\u1ea1nh l\u00e0n s\u00f3ng marketing quen thu\u1ed9c l\u00e0 nh\u1edd v\u00e0o influencer, c\u00f3 m\u1ed9t xu h\u01b0\u1edbng Marketing m\u1edbi n\u1ed5i l\u00ean c\u00f3 t\u00ean g\u1ecdi l\u00e0 micro-influencer. V\u1eady micro influencer l\u00e0 g\u00ec, v\u00e0 h\u1ecd c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o trong c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a doanh nghi\u1ec7p? H\u00e3y c\u00f9ng theo ch\u00e2n ATPlink kh\u00e1m ph\u00e1 xu h\u01b0\u1edbng […]<\/p>\n","protected":false},"author":2,"featured_media":4271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[419,416,418,415,417],"uagb_featured_image_src":{"full":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",800,539,false],"thumbnail":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",128,86,false],"medium":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",800,539,false],"medium_large":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi-768x517.jpg",768,517,true],"large":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",800,539,false],"1536x1536":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",800,539,false],"2048x2048":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",800,539,false],"jnews-360x180":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",267,180,false],"jnews-750x375":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",557,375,false],"jnews-1140x570":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",800,539,false],"jnews-120x86":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",120,81,false],"jnews-350x250":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",350,236,false],"jnews-750x536":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",750,505,false],"jnews-1140x815":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",800,539,false],"jnews-360x504":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",360,243,false],"jnews-75x75":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",75,51,false],"jnews-350x350":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",350,236,false],"jnews-featured-750":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",750,505,false],"jnews-featured-1140":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/micro-influencer-la-gi.jpg",800,539,false]},"uagb_author_info":{"display_name":"ATPMedia","author_link":"https:\/\/atplink.com\/blog\/author\/atpmedia\/"},"uagb_comment_info":10,"uagb_excerpt":"B\u00ean c\u1ea1nh l\u00e0n s\u00f3ng marketing quen thu\u1ed9c l\u00e0 nh\u1edd v\u00e0o influencer, c\u00f3 m\u1ed9t xu h\u01b0\u1edbng Marketing m\u1edbi n\u1ed5i l\u00ean c\u00f3 t\u00ean g\u1ecdi l\u00e0 micro-influencer. V\u1eady micro influencer l\u00e0 g\u00ec, v\u00e0 h\u1ecd c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o trong c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a doanh nghi\u1ec7p? H\u00e3y c\u00f9ng theo ch\u00e2n ATPlink kh\u00e1m ph\u00e1 xu h\u01b0\u1edbng…","_links":{"self":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts\/4270"}],"collection":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/comments?post=4270"}],"version-history":[{"count":1,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts\/4270\/revisions"}],"predecessor-version":[{"id":4272,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts\/4270\/revisions\/4272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/media\/4271"}],"wp:attachment":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/media?parent=4270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/categories?post=4270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/tags?post=4270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}