{"id":4382,"date":"2021-11-15T14:32:08","date_gmt":"2021-11-15T07:32:08","guid":{"rendered":"https:\/\/atplink.com\/blog\/?p=4382"},"modified":"2021-11-18T09:56:51","modified_gmt":"2021-11-18T02:56:51","slug":"performance-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/atplink.com\/blog\/performance-marketing-la-gi\/","title":{"rendered":"Performance marketing l\u00e0 g\u00ec? \u1ee9ng d\u1ee5ng trong doanh nghi\u1ec7p"},"content":{"rendered":"

Performance Marketing – m\u1ed9t thu\u1eadt ng\u1eef v\u1eabn \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi nh\u1eafc \u0111\u1ebfn kh\u00e1 nhi\u1ec1u trong nh\u1eefng n\u0103m v\u1eeba qua khi nh\u1eefng \u00e1p l\u1ef1c v\u1ec1 vi\u1ec7c \u0111o \u0111\u1ea1t v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng cao. V\u1eady b\u1ea1n c\u00f3 bi\u1ebft\u00a0Performance marketing l\u00e0 g\u00ec ch\u01b0a? Ch\u00fang \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng ATPlink<\/a> t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft n\u00e0y nh\u00e9!<\/p>\n

Kh\u00e1i ni\u1ec7m Performance Marketing l\u00e0 g\u00ec?<\/h2>\n

Performance marketing l\u00e0 kh\u00e1i ni\u1ec7m cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, n\u01a1i c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 tr\u1ea3 ti\u1ec1n khi c\u00f3 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 x\u1ea3y ra. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y bao g\u1ed3m:\u00a0 t\u1ea1o ra lead (kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng), b\u00e1n h\u00e0ng, click chu\u1ed9t\u2026<\/p>\n

\"Performance
Performance Marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

Nh\u1eefng chuy\u00ean gia v\u1ec1 Performance marketing \u0111\u1ebfn t\u1eeb c\u00e1c agency, c\u00f4ng ty truy\u1ec1n th\u00f4ng, nh\u00e0 xu\u1ea5t b\u1ea3n, hay n\u00f3i c\u00e1ch kh\u00e1c, ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb ph\u1ea3i tr\u1ea3 ti\u1ec1n bao g\u1ed3m:<\/p>\n

Qu\u1ea3ng c\u00e1o Native
\nQu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 (Sponsored)
\nAffiliate marketing
\nQu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i
\nSEM (Marketing c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)
\nC\u00e1ch m\u00e0 Performance Marketing ho\u1ea1t \u0111\u1ed9ng<\/p>\n

Trong l\u0129nh v\u1ef1c Performance Marketing ch\u00fang \u0111\u01b0\u1ee3c chia th\u00e0nh 4 nh\u00f3m nh\u1ecf:<\/h2>\n

B\u00e1n l\u1ebb\/th\u01b0\u01a1ng gia<\/h3>\n

Nh\u00e0 ph\u00e2n ph\u1ed1i\/Nh\u00e0 xu\u1ea5t b\u1ea3n
\nM\u1ea1ng li\u00ean k\u1ebft v\u00e0 n\u1ec1n t\u1ea3ng theo d\u00f5i c\u1ee7a b\u00ean th\u1ee9 ba
\nNg\u01b0\u1eddi qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i ho\u1eb7c c\u00f4ng ty qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i<\/p>\n

\"Performance
Performance Marketing \u0111\u01b0\u1ee3c chia th\u00e0nh 4 nh\u00f3m nh\u1ecf<\/figcaption><\/figure>\n

M\u1ed7i nh\u00f3m trong m\u1ea1ng l\u01b0\u1edbi \u0111\u1ec1u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 c\u1ed1t l\u00f5i ri\u00eang, g\u00f3p ph\u1ea7n gi\u00fap cho doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n

Nh\u00e0 b\u00e1n l\u1ebb\/th\u01b0\u01a1ng gia (Retailers\/Merchants)<\/h3>\n

\u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 Nh\u00e0 Qu\u1ea3ng c\u00e1o, \u0111\u00e2y l\u00e0 c\u00e1c doanh nghi\u1ec7p lu\u00f4n mu\u1ed1n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i ho\u1eb7c Nh\u00e0 xu\u1ea5t b\u1ea3n – Publishers.<\/p>\n

\"ng\u01b0\u1eddi
ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng tham kh\u1ea3o v\u00e0 tin t\u01b0\u1edfng nh\u1eefng ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong ng\u00e0nh th\u1eddi trang may m\u1eb7c, F&B, s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p v\u00e0 th\u1ec3 thao r\u1ea5t th\u00e0nh c\u00f4ng khi t\u1eadn d\u1ee5ng Performance Marketing. \u0110i\u1ec1u n\u00e0y ch\u1ee7 y\u1ebfu l\u00e0 do ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng tham kh\u1ea3o v\u00e0 tin t\u01b0\u1edfng nh\u1eefng ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m t\u1eeb influencers, nh\u1eefng ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi mua h\u00e0ng.<\/p>\n

Nh\u00e0 ph\u00e2n ph\u1ed1i\/Nh\u00e0 xu\u1ea5t b\u1ea3n (Affiliates\/Publishers)<\/h3>\n

C\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a Performance Marketing l\u00e0 g\u00ec?\u0110\u01b0\u1ee3c xem l\u00e0 \u201c\u0111\u1ed1i t\u00e1c marketing\u201d – c\u00e1c Nh\u00e0 ph\u00e2n ph\u1ed1i\/Nh\u00e0 xu\u1ea5t b\u1ea3n t\u1ed3n t\u1ea1i d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c nh\u01b0: phi\u1ebfu mua h\u00e0ng tr\u00ean trang web, trang web ho\u00e0n ti\u1ec1n v\u00e0 trang web d\u00e0nh cho kh\u00e1ch h\u00e0ng trung th\u00e0nh, trang web \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, blog, t\u1ea1p ch\u00ed tr\u1ef1c tuy\u1ebfn, v.v\u2026.<\/p>\n

Performance Marketing ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

Khi n\u00f3i \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft t\u1ed1t nh\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng thanh to\u00e1n nhanh ch\u00f3ng, phi\u1ebfu mua h\u00e0ng (coupon<\/a>) v\u00e0 trang web d\u00e0nh cho kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec7t v\u1eddi gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n qu\u00e1 nhi\u1ec1u n\u1ed7 l\u1ef1c th\u00f4ng qua c\u00e1c kho\u1ea3n thanh to\u00e1n hoa h\u1ed3ng th\u1ea5p h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i th\u1ecb tr\u01b0\u1eddng B\u1eafc M\u1ef9.<\/p>\n

\"Performance
Performance Marketing ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/figcaption><\/figure>\n

M\u1ea1ng li\u00ean k\u1ebft v\u00e0 n\u1ec1n t\u1ea3ng theo d\u00f5i c\u1ee7a b\u00ean th\u1ee9 ba<\/h3>\n

B\u1ea5t k\u1ef3 m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c n\u00e0o c\u0169ng c\u1ea7n \u0111\u1ebfn m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng theo d\u00f5i c\u1ee7a b\u00ean th\u1ee9 3. C\u00e1c b\u00ean trung gian cung c\u1ea5p m\u1ed9t c\u1eeda h\u00e0ng th\u00f4ng tin v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 banners, text-link, ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 thanh to\u00e1n<\/p>\n

\"M\u1ea1ng
M\u1ea1ng li\u00ean k\u1ebft v\u00e0 n\u1ec1n t\u1ea3ng theo d\u00f5i c\u1ee7a b\u00ean th\u1ee9 ba<\/figcaption><\/figure>\n

M\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng theo d\u00f5i c\u1ee7a b\u00ean th\u1ee9 3 n\u00e0y c\u0169ng l\u00e0 n\u01a1i c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd li\u00ean k\u1ebft t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u201choa h\u1ed3ng\u201d, nh\u01b0 ph\u00e1t h\u00e0nh ti\u1ec1n th\u01b0\u1edfng, g\u1eedi newsletter v\u00e0 x\u1eed l\u00fd h\u00e0ng<\/p>\n

Ng\u01b0\u1eddi ho\u1eb7c c\u00f4ng ty qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i trong performance marketing l\u00e0 g\u00ec?<\/h3>\n

Qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh gi\u1eefa b\u00ean b\u00e1n v\u00e0 b\u00ean li\u00ean k\u1ebft. L\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t c\u00f4ng ty qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i c\u00f3 kinh nghi\u1ec7m gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan \u0111\u1ebfn Affiliate Marketing v\u00e0 Performance Marketing hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 \u0111\u1ed3ng th\u1eddi ROI c\u0169ng cao h\u01a1n.<\/p>\n

\"Ng\u01b0\u1eddi
Ng\u01b0\u1eddi qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i ho\u1eb7c c\u00f4ng ty qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i<\/figcaption><\/figure>\n

Ng\u01b0\u1eddi qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i ho\u1eb7c c\u00f4ng ty qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1iS\u1edf h\u1eefu m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c l\u00e2u d\u00e0i v\u1edbi c\u00e1c agency s\u1ebd \u0111em l\u1ea1i l\u1ee3i \u00edch l\u1edbn v\u00ec c\u00e1c nh\u00f3m in-house c\u00f3 ngu\u1ed3n l\u1ef1c, chuy\u00ean m\u00f4n, m\u1ed1i quan h\u1ec7 li\u00ean k\u1ebft hi\u1ec7n c\u00f3 v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng nh\u00ecn chung \u0111\u1ec1u h\u1ea1n ch\u1ebf, d\u00f3 \u0111\u00f3 l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t agency c\u00f3 th\u1ec3 gi\u00fap l\u1ea5p \u0111\u1ea7y nh\u1eefng kho\u1ea3ng tr\u1ed1ng v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n

Nh\u1eefng h\u00ecnh th\u1ee9c thanh to\u00e1n h\u1eefu d\u1ee5ng trong Performance marketing<\/h2>\n

\n1. Pay per click<\/h3>\n

Trong m\u00f4 h\u00ecnh thanh to\u00e1n PPC n\u00e0y, nh\u00e0 b\u00e1n l\u1ebb s\u1ebd tr\u1ea3 ti\u1ec1n cho m\u1ed9t li\u00ean k\u1ebft n\u1ebfu c\u00f3 b\u1ea5t c\u1ee9 ai nh\u1ea5p chu\u1ed9t t\u1edbi m\u1ed9t trang \u0111\u00edch mong mu\u1ed1n.<\/p>\n

2. Pay per Lead (CPL)<\/h3>\n

PCL l\u00e0 chi ph\u00ed cho m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u1ea3n h\u1ed3i hay th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, \u0111\u00e2y th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t.<\/p>\n

\"Pay
Pay per Lead (CPL)<\/figcaption><\/figure>\n

C\u00e1c th\u00f4ng tin bao g\u1ed3m t\u00ean, \u0111\u1ecba ch\u1ec9 email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, thu nh\u1eadp h\u1ed9 gia \u0111\u00ecnh, \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch, th\u00f4ng tin c\u00f4ng vi\u1ec7c, v.v\u2026 Leads c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u00ean v\u00e0 email, ho\u1eb7c ph\u1ee9c t\u1ea1p nh\u01b0 m\u1ed9t trao \u0111\u1ed5i th\u00f4ng tin chuy\u00ean s\u00e2u nhi\u1ec1u trang \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u ki\u1ec7n th\u1ebf ch\u1ea5p ho\u1eb7c cho vay. Th\u00f4ng th\u01b0\u1eddng th\u00ec leads c\u00e0ng ph\u1ee9c t\u1ea1p, t\u1ef7 l\u1ec7 thanh to\u00e1n c\u00e0ng cao.<\/p>\n

3. Pay per sale\/ Cost per acquisition<\/h3>\n

CPA c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 th\u1ecfa thu\u1eadn c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb ho\u1eb7c th\u01b0\u01a1ng gia tr\u1ea3 ti\u1ec1n cho m\u1ed9t li\u00ean k\u1ebft ho\u1eb7c nh\u00e0 xu\u1ea5t b\u1ea3n\u00a0 sau khi giao d\u1ecbch ho\u00e0n t\u1ea5t. Trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u00e2y l\u00e0 m\u00f4 h\u00ecnh thanh to\u00e1n ph\u1ed5 bi\u1ebfn nh\u1ea5t cho c\u00e1c th\u01b0\u01a1ng nh\u00e2n \u0111\u1ec3 thi\u1ebft l\u1eadp.<\/p>\n

Xem th\u00eam: cpo l\u00e0 g\u00ec? c\u01a1 h\u1ed9i n\u00e0o cho cpo t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/a><\/p>\n

4. Pay per X<\/h3>\n

Trong m\u00f4 h\u00ecnh thanh to\u00e1n n\u00e0y, “X” c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec m\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ecbnh ngh\u0129a l\u00e0 h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n b\u00ean ngo\u00e0i lead, nh\u1ea5p chu\u1ed9t ho\u1eb7c b\u00e1n h\u00e0ng. L\u01b0\u1ee3t download (T\u1ea3i xu\u1ed1ng), upells trong \u1ee9ng d\u1ee5ng v\u00e0 ph\u1ea7n th\u01b0\u1edfng khi \u0111\u0103ng k\u00fd ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5.<\/p>\n

M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c Performance marketing hi\u1ec7n nay<\/h2>\n

Ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng doanh nghi\u1ec7p m\u00e0 doanh nghi\u1ec7p s\u1ebd \u00e1p d\u1ee5ng m\u1ed9t l\u0129nh v\u1ef1c ho\u1eb7c nhi\u1ec1u l\u0129nh v\u1ef1c l\u1ea1i v\u1edbi nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c ph\u1ed5 bi\u1ebfn nh\u1ea5t trong Digital Marketing<\/p>\n

1. Affiliate Marketing<\/h3>\n

Affiliate Marketing hay c\u00f2 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft li\u00ean \u0111\u1ebfn b\u1ea5t k\u1ef3 lo\u1ea1i ti\u1ebfp th\u1ecb n\u00e0o \u0111\u01b0\u1ee3c conect v\u1edbi nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 thanh to\u00e1n sau khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/p>\n

\"Affiliate
Affiliate Marketing<\/figcaption><\/figure>\n

H\u00ecnh th\u1ee9c thanh to\u00e1n \u0111\u01b0\u1ee3c doanh nghi\u1ec7p y\u00eau th\u00edch nh\u1ea5t l\u00e0 CPA, ngo\u00e0i ra c\u00f3 CPC, CPM. Affiliate Marketing l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t khi \u0111\u1ec1 c\u1eadp t\u1edbi Performance Marketing.<\/p>\n

2. Native Advertising<\/h3>\n

\u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng m\u1ea5t ph\u00ed (paid media), nh\u01b0ng kh\u00f4ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (display ads) hay qu\u1ea3ng c\u00e1o banner (banner ads), m\u00e0 Native ads kh\u00f4ng th\u1ef1c s\u1ef1 tr\u00f4ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o.<\/p>\n

\"Native
Native Advertising l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 xu h\u01b0\u1edbng tu\u00e2n theo h\u00ecnh th\u1ee9c v\u00e0 ch\u1ee9c n\u0103ng t\u1ef1 nhi\u00ean c\u1ee7a trang web \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean \u0111\u00f3 nh\u01b0 tin t\u1ee9c ho\u1eb7c trang x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ec3 \u1edf \u0111\u1ecbnh d\u1ea1ng \u0111\u1ed9ng t\u00f9y theo \u0111\u1ecbnh d\u1ea1ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc ho\u1eb7c xem n\u1ed9i dung.<\/p>\n

3. Sponsored Content<\/h3>\n

Ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi Influencers v\u00e0 c\u00e1c trang web n\u1ed9i dung, lo\u1ea1i Performance Marketing n\u00e0y bao g\u1ed3m m\u1ed9t b\u00e0i vi\u1ebft ho\u1eb7c b\u00e0i vi\u1ebft chuy\u00ean d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \/ ho\u1eb7c s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee5c \u0111\u00edch nh\u1eadn l\u1ea5y th\u00f9 lao.<\/p>\n

\u0110\u00f4i khi, kho\u1ea3n th\u00f9 lao s\u1ebd \u1edf d\u1ea1ng s\u1ea3n ph\u1ea9m ho\u1eb7c tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed, ngo\u00e0i ra c\u00f3 th\u1ec3 l\u00e0 c\u00e1c kho\u1ea3n thanh to\u00e1n d\u1ef1a tr\u00ean CPA, CPM ho\u1eb7c CPC.<\/p>\n

4. Social Media Marketing<\/h3>\n

Lo\u1ea1i Performance Marketing trong performance markeing l\u00e0 g\u00ec? Ch\u00ednh l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) ho\u1eb7c t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v\u00ed d\u1ee5 nh\u01b0 n\u1ed9i dung \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean Facebook, Pinterest ho\u1eb7c Instagram.<\/p>\n

\"Social
Social Media Marketing<\/figcaption><\/figure>\n

C\u00e1c s\u1ed1 li\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng trong h\u00ecnh th\u1ee9c Marketing n\u00e0y, th\u01b0\u1eddng t\u1eadp trung v\u00e0o s\u1ef1 t\u01b0\u01a1ng t\u00e1c, l\u01b0\u1ee3t th\u00edch, s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0 doanh s\u1ed1.<\/p>\n

5. Search Engine Marketing (SEM)<\/h3>\n
\"Search
Search Engine Marketing<\/figcaption><\/figure>\n

SEM trong Performance Marketing l\u00e0 g\u00ec? ch\u00fang \u0111\u01b0\u1ee3c chia th\u00e0nh hai ph\u1ea7n, Search Engine Marketing c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c tr\u1ea3 ph\u00ed v\u00e0 \/ ho\u1eb7c t\u1ef1 nhi\u00ean. Paid Search Marketing ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 khi nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho c\u00e1c l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean Google, Bing v\u00e0 Yahoo trong khi Organic Search th\u00ec s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c mi\u1ec5n ph\u00ed nh\u01b0 T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 d\u1ef1a v\u00e0o thu\u1eadt to\u00e1n ri\u00eang c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 x\u1ebfp h\u1ea1ng trong top.<\/p>\n

M\u1ed9t s\u1ed1 c\u00f4ng ty \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 SEM c\u1ee7a h\u1ecd tr\u00ean c\u01a1 s\u1edf hi\u1ec7u su\u1ea5t, trong khi nh\u1eefng c\u00f4ng ty kh\u00e1c h\u1ee3p t\u00e1c v\u00e0 tr\u1ea3 ti\u1ec1n hoa h\u1ed3ng cho c\u00e1c c\u00f4ng ty v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch SEM d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3.<\/p>\n

T\u1ed5ng k\u1ebft<\/h2>\n

Hy v\u1ecdng v\u1edbi b\u00e0i vi\u1ebft tr\u00ean ATPlink \u0111\u00e3 gi\u1ea3i \u0111\u00e1p cho b\u1ea1n nh\u1eefng th\u1eafc m\u1eafc v\u1ec1 Performance Marketing l\u00e0 g\u00ec<\/strong> v\u00e0 nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ee7a ch\u00fang trong doanh nghi\u1ec7p. C\u1ea3m \u01a1n qu\u00fd \u0111\u1ed9c gi\u1ea3 \u0111\u00e3 theo d\u00f5i b\u00e0i vi\u1ebft, n\u1ebfu c\u00f3 nh\u1eefng \u00fd ki\u1ebfn v\u1ec1 ch\u1ee7 \u0111\u1ec1 b\u1ea1n h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn cho ch\u0169ng t\u00f4i bi\u1ebft nh\u00e9!<\/p>\n

T\u1ed5ng h\u1ee3p v\u00e0 ch\u1ec9nh s\u1eeda: Ti\u00ean Ki\u1ec1u<\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: marketingai.admicro.vn<\/p>\n","protected":false},"excerpt":{"rendered":"

Performance Marketing – m\u1ed9t thu\u1eadt ng\u1eef v\u1eabn \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi nh\u1eafc \u0111\u1ebfn kh\u00e1 nhi\u1ec1u trong nh\u1eefng n\u0103m v\u1eeba qua khi nh\u1eefng \u00e1p l\u1ef1c v\u1ec1 vi\u1ec7c \u0111o \u0111\u1ea1t v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng cao. V\u1eady b\u1ea1n c\u00f3 bi\u1ebft\u00a0Performance marketing l\u00e0 g\u00ec ch\u01b0a? Ch\u00fang \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch m\u00e0 […]<\/p>\n","protected":false},"author":2,"featured_media":4380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[487,489,486,488],"uagb_featured_image_src":{"full":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",750,500,false],"thumbnail":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",128,85,false],"medium":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",750,500,false],"medium_large":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",750,500,false],"large":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",750,500,false],"1536x1536":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",750,500,false],"2048x2048":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",750,500,false],"jnews-360x180":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",270,180,false],"jnews-750x375":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",563,375,false],"jnews-1140x570":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",750,500,false],"jnews-120x86":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",120,80,false],"jnews-350x250":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",350,233,false],"jnews-750x536":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",750,500,false],"jnews-1140x815":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",750,500,false],"jnews-360x504":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",360,240,false],"jnews-75x75":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",75,50,false],"jnews-350x350":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",350,233,false],"jnews-featured-750":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",750,500,false],"jnews-featured-1140":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/11\/performance-marketing-la-gi-2.jpg",750,500,false]},"uagb_author_info":{"display_name":"ATPMedia","author_link":"https:\/\/atplink.com\/blog\/author\/atpmedia\/"},"uagb_comment_info":7,"uagb_excerpt":"Performance Marketing – m\u1ed9t thu\u1eadt ng\u1eef v\u1eabn \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi nh\u1eafc \u0111\u1ebfn kh\u00e1 nhi\u1ec1u trong nh\u1eefng n\u0103m v\u1eeba qua khi nh\u1eefng \u00e1p l\u1ef1c v\u1ec1 vi\u1ec7c \u0111o \u0111\u1ea1t v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng cao. V\u1eady b\u1ea1n c\u00f3 bi\u1ebft\u00a0Performance marketing l\u00e0 g\u00ec ch\u01b0a? Ch\u00fang \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch m\u00e0…","_links":{"self":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts\/4382"}],"collection":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/comments?post=4382"}],"version-history":[{"count":4,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts\/4382\/revisions"}],"predecessor-version":[{"id":4470,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts\/4382\/revisions\/4470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/media\/4380"}],"wp:attachment":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/media?parent=4382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/categories?post=4382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/tags?post=4382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}