{"id":4637,"date":"2021-12-08T15:20:31","date_gmt":"2021-12-08T08:20:31","guid":{"rendered":"https:\/\/atplink.com\/blog\/?p=4637"},"modified":"2021-12-08T20:25:38","modified_gmt":"2021-12-08T13:25:38","slug":"growth-hacking-la-gi","status":"publish","type":"post","link":"https:\/\/atplink.com\/blog\/growth-hacking-la-gi\/","title":{"rendered":"Growth Hacking l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng trong marketing nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"

H\u1eb3n b\u1ea1n \u0111\u00e3 nghe v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing. Trong \u0111\u00f3 Growth Hacking c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn kh\u00e1 \u00edt, h\u00f4m nay ATPlink<\/a><\/strong> s\u1ebd b\u1eadt m\u00ed cho b\u1ea1n m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 xoay quanh v\u1ec1 Growth Hacking l\u00e0 g\u00ec.<\/strong><\/p>\n

Growth Hacking l\u00e0 g\u00ec?<\/h2>\n

Growth Hacking l\u00e0 g\u00ec? <\/strong>Theo kh\u00e1i ni\u1ec7m m\u1edbi nh\u1ea5t, Hack t\u0103ng tr\u01b0\u1edfng \u2013 Growth hacking\u00a0l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef s\u1eed d\u1ee5ng trong ti\u1ebfp th\u1ecb Internet v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng. C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p giai \u0111o\u1ea1n \u0111\u1ea7u \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c hack t\u0103ng tr\u01b0\u1edfng v\u1edbi m\u1ee5c ti\u00eau chung l\u00e0 thu h\u00fat c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng c\u00e0ng t\u1ed1t v\u1edbi m\u1ed9t ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf trong th\u1eddi gian ng\u1eafn. \u0110\u1ed9i ng\u0169 c\u00e1c chuy\u00ean gia hack t\u0103ng tr\u01b0\u1edfng th\u01b0\u1eddng bao g\u1ed3m th\u00e0nh vi\u00ean t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn marketing, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, k\u1ef9 s\u01b0 v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m. H\u1ecd \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

\"Growth
Growth Hacking L\u00e0 G\u00ec?<\/figcaption><\/figure>\n

\u0110\u1ed9i ng\u0169 l\u00e0m c\u00f4ng vi\u1ec7c Growth Hacking th\u01b0\u1eddng bao g\u1ed3m th\u00e0nh vi\u00ean t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn marketing, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, k\u1ef9 s\u01b0 v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m. H\u1ecd \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

Thu\u1eadt ng\u1eef \u201chack t\u0103ng tr\u01b0\u1edfng\u201d \u0111\u01b0\u1ee3c Sean Ellis<\/a>, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a GrowthHackers, \u0111\u1eb7t ra v\u00e0o n\u0103m 2010.<\/p>\n

 <\/p>\n

Growth hacking v\u00e0 digital marketing c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t?<\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c growth hacking ph\u00e1t tri\u1ec3n, th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u mang l\u1ea1i t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p.<\/p>\n

M\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3 growth hack c\u00f3 nhi\u1ec1u n\u00e9t t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi digital marketing v\u1ec1: m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng\u2026<\/p>\n

\"Growth
Growth hacking v\u00e0 digital marketing c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t?<\/figcaption><\/figure>\n
    \n
  • M\u1ee5c ti\u00eau c\u1ee7a digital marketing l\u00e0 t\u1eadp trung v\u00e0o thu h\u00fat kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Trong khi,\u00a0growth hack\u00a0s\u1ebd t\u1eadp trung tung v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n trong ph\u1ec5u marketing \u2013 AARRR.<\/li>\n
  • Qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n c\u1ee7a digital marketing th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch d\u00e0i h\u1ea1n, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Th\u00ec, growth hack ch\u1ec9 t\u1eadp trung duy nh\u1ea5t v\u00e0o t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n
  • Digital marketer s\u1ebd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 t\u1eeb developer, designer, analyser, data scientist\u2026 \u0111\u1ec3 x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng chi\u1ebfn d\u1ecbch. Trong khi, growth hacker s\u1ebd th\u1ef1c hi\u1ec7n t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i, t\u1ea1o ra \u00fd t\u01b0\u1edfng k\u1ebft h\u1ee3p v\u1edbi c\u00e1c bi\u1ec7n ph\u00e1p k\u1ef9 thu\u1eadt.<\/li>\n
  • Digital marketing s\u1ebd \u0111\u01b0a ra ph\u1ecfng \u0111o\u00e1n, tr\u1ef1c gi\u00e1c. Trong khi, Growth hacker s\u1ebd th\u1ef1c hi\u1ec7n \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c, t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i.<\/li>\n
  • Growth hacker s\u1ebd bao g\u1ed3m 1 ph\u1ea7n c\u1ee7a digital marketer v\u00e0 code. K\u1ebft h\u1ee3p \u00fd t\u01b0\u1edfng v\u00e0 y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt, t\u00ecm ra c\u00e1c c\u01a1 h\u1ed9i m\u00e0 c\u00e1c digital marketer kh\u00f3 t\u00ecm ra.<\/li>\n<\/ul>\n

    Growth hacking ho\u1ea1t \u0111\u1ed9ng ra sao?<\/h2>\n

    S\u1eed d\u1ee5ng thu\u1eadt ng\u1eef growth hacking s\u1ebd mang l\u1ea1i s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf, startup.<\/p>\n

    Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u00e1c doanh nghi\u1ec7p c\u0169ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n. K\u1ef9 thu\u1eadt growth hacking kh\u00f3, y\u00eau c\u1ea7u c\u1ea7n hi\u1ec3u v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3.<\/p>\n

    C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a growth hacking d\u1ef1a tr\u00ean c\u00f4ng th\u1ee9c ph\u1ec5u AARRR c\u1ee7a Dave MCclure. C\u00f4ng th\u1ee9c AARRR bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1:<\/p>\n

      \n
    • Aquisition (Ti\u1ebfp x\u00fac l\u1ea7n \u0111\u1ea7u): Kh\u1edfi \u0111\u1ea7u, ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p l\u1ea7n \u0111\u1ea7u ti\u00ean.<\/li>\n
    • Activation (T\u01b0\u01a1ng t\u00e1c): Ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u01b0\u01a1ng t\u00e1c, xem v\u00e0 ki\u1ec3m tra th\u00f4ng tin s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/li>\n
    • Retention (Duy tr\u00ec): Khi s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, g\u00e2y h\u1ee9ng th\u00fa, t\u00ednh n\u0103ng \u0111\u00e1p \u1ee9ng m\u1ed9t ph\u1ea7n nhu c\u1ea7u s\u1eed d\u1ee5ng, ng\u01b0\u1eddi d\u00f9ng s\u1ebd duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p.<\/li>\n
    • Revenue (T\u1ea1o doanh thu): Kh\u00e1ch h\u00e0ng th\u1ea5y tin t\u01b0\u1edfng v\u00e0 quy\u1ebft \u0111\u1ecbnh b\u1ecf ti\u1ec1n mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, t\u1ea1o doanh thu.<\/li>\n
    • Referral (Gi\u1edbi thi\u1ec7u): Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m th\u1ea5y th\u00edch th\u00fa ho\u1eb7c c\u00f3 m\u1ed9t y\u1ebfu t\u1ed1 k\u00edch th\u00edch gi\u1edbi thi\u1ec7u cho b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n

      Growth Hacking li\u1ec7u c\u00f3 thay th\u1ebf Digital Marketing trong t\u01b0\u01a1ng lai?<\/h2>\n

      Growth Hacking kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p thay th\u1ebf cho Digital Marketing.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, c\u1ea7n c\u00f3 s\u1ef1 li\u00ean k\u1ebft gi\u1eefa 2 y\u1ebfu t\u1ed1 n\u00e0y. Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 \u00fd ki\u1ebfn cho r\u1eb1ng Growth Hacking s\u1ebd l\u00e0m gi\u1ea3m chi ph\u00ed, th\u1eadm ch\u00ed thay th\u1ebf v\u1ecb tr\u00ed c\u1ee7a Marketing. Nh\u01b0ng n\u00ean ph\u1ee7 \u0111\u1ecbnh \u0111i\u1ec1u \u0111\u00f3 b\u1edfi ch\u00fang v\u1eabn h\u1ed7 tr\u1ee3 cho nhau. V\u1ec1 nguy\u00ean t\u1eafc, ch\u00fang c\u01a1 b\u1ea3n gi\u1ed1ng nhau. Th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u00f9ng chia s\u1ebb m\u1ed9t s\u1ed1 li\u1ec7u,\u00a0t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.\u00a0Nh\u01b0ng, s\u1ef1 kh\u00e1c bi\u1ec7t ch\u1ee7 y\u1ebfu n\u1eb1m \u1edf ph\u1ea1m vi m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

      M\u1ed9t marketer khi x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 ph\u00e2n t\u00edch m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3.\u00a0C\u00f2n m\u1ed9t\u00a0growth hacker\u00a0gi\u1ecfi s\u1ebd th\u1ef1c hi\u1ec7n so s\u00e1nh, r\u1ed3i t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng t\u1ef7 l\u1ec7 chia s\u1ebb l\u00ean 50%.\u00a0 N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 th\u1ec3 t\u1eadp trung \u0111a d\u1ea1ng v\u00e0o b\u1ea5t k\u1ef3 ph\u1ea7n n\u00e0o c\u1ee7a k\u00eanh, trong khi growth hacking mu\u1ed1n th\u00e0nh c\u00f4ng ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng. N\u00f3 th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 thay th\u1ebf\u00a0digital marketing\u00a0kh\u00f4ng?\u00a0 Growth hacking kh\u00f4ng th\u1ec3 thay th\u1ebf \u0111\u01b0\u1ee3c.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang kh\u00f4ng t\u00e1ch bi\u1ec7t m\u00e0 l\u00e0 c\u00e1c thu\u1eadt ng\u1eef li\u00ean k\u1ebft v\u1edbi nhau.\u00a0C\u1ea3 hai \u0111\u1ec1u c\u00f9ng chung t\u00e2m l\u00fd th\u00f4ng qua th\u1eed nghi\u1ec7m, s\u00e1ng t\u1ea1o v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u00fang \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau.<\/p>\n

      Growth hacking c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi m\u1ed9t team c\u01a1 b\u1ea3n g\u1ed3m c\u00f3 software engineer, data analyst, designer, product manager v\u00e0 marketer.\u00a0 Trong c\u00e1c startup, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y nh\u1eefng ng\u00e0nh ngh\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u0111\u1ec1u l\u00e0m t\u0103ng tr\u01b0\u1edfng.\u00a0Trong c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn h\u01a1n, c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t nh\u00f3m ri\u00eang ch\u1ec9 l\u00e0m nhi\u1ec7m v\u1ee5 growth hacking.\u00a0H\u1ecd v\u00e0 nh\u00f3m marketing c\u00f3 nhi\u1ec7m v\u1ee5 ho\u00e0n to\u00e0n kh\u00e1c nhau. Marketing v\u00e0 growth hacking c\u00f3 chung c\u00e1c nguy\u00ean t\u1eafc v\u00e0 ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n nh\u01b0 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n.\u00a0 C\u00e1c marketer c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u \u0111\u00f3 \u0111\u1ec3 ph\u00e2n t\u00edch b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.\u00a0 V\u00ed d\u1ee5, m\u1ed9t growth hacker c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u \u0111\u00f3 \u0111\u1ec3 t\u00ecm c\u00e1ch t\u0103ng 25% chuy\u1ec3n \u0111\u1ed5i.\u00a0V\u00ec v\u1eady, c\u00e1c marketer \u0111ang \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed9t b\u1ee9c tranh r\u1ed9ng h\u01a1n so v\u1edbi c\u00e1c growth hacker \u2013 t\u1eadp trung v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n

       <\/p>\n

      X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfc l\u01b0\u1ee3c Growth Hacking hi\u1ec7u qu\u1ea3?<\/h2>\n
      \"C\u00e1c
      C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a Growth Hacking<\/figcaption><\/figure>\n

       <\/p>\n

      \u0110\u1eb1ng sau ho\u1ea1t \u0111\u1ed9ng growth hacking hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh nghi\u00eam ng\u1eb7t b\u1eaft ngu\u1ed3n t\u1eeb l\u1eb7p l\u1ea1i v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng. Cho d\u00f9 \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 m\u1ed9t startup nh\u1ecf hay l\u1edbn, B2B hay B2C, qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh, k\u1ebft h\u1ee3p th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng th\u00e0nh c\u00f4ng. Ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m\u00a0 Ph\u00e2n t\u00edch nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, d\u00f9ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 n\u00e2ng cao s\u1ea3n ph\u1ea9m. Growth Hacker g\u1ecdi \u0111\u00f3 l\u00e0 \u201cs\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng\u201d. Tuy nhi\u00ean, c\u1ea7n \u0111\u1ea3m b\u1ea3o y\u1ebfu t\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u201cc\u00e0ng m\u1ea1nh c\u00e0ng t\u1ed1t\u201d tr\u01b0\u1edbc khi d\u00f9ng n\u00f3 l\u00e0m ch\u1ea5t x\u00fac t\u00e1c cho t\u0103ng tr\u01b0\u1edfng.<\/p>\n

      S\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? \u0110\u1eb7t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng\u00a0 Th\u00e0nh c\u00f4ng c\u1ee7a growth hacker l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c, c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eafm \u0111\u1ebfn m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3. Gi\u00fap h\u1ea1n ch\u1ebf s\u1ef1 ph\u00e2n t\u00e2m v\u00e0o c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c, t\u1ed1i \u0111a h\u00f3a th\u1eddi gian \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadp trung cho th\u1eed nghi\u1ec7m v\u00e0 tinh ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1eafn. Ki\u1ec3m tra ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn\u00a0 Growth hacking l\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 th\u1eed nghi\u1ec7m.<\/p>\n

      \u0110\u1ec3 c\u00e1ch ki\u1ec3m tra \u0111\u01b0\u1ee3c g\u1ecdn g\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n h\u01a1n, c\u1ea7n thi\u1ebft th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng nh\u1eefng g\u00ec c\u00f3 v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3. C\u0169ng nh\u01b0 \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebft h\u1ee3p t\u1ed1t nh\u1ea5t c\u1ea7n ghi l\u1ea1i d\u1eef li\u1ec7u nh\u1eb1m n\u00e2ng cao t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng. Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t\u00a0 Analytics c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1eef h\u01b0\u1edbng \u0111i kh\u00f4ng ch\u1ebfch v\u1edbi m\u1ee5c ti\u00eau ch\u00ednh. Khi c\u00f3 k\u1ebf ho\u1ea1ch ti\u1ebfn \u0111\u1ed9, d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c khu v\u1ef1c kh\u00e1c t\u01b0\u01a1ng \u1ee9ng theo quy tr\u00ecnh t\u1eeb s\u1ea3n ph\u1ea9m \u0111\u1ebfn m\u1ee5c ti\u00eau. T\u1ed1i \u01b0u h\u00f3a Khi th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n m\u1edbi ho\u1eb7c tinh ch\u1ec9nh m\u1ed9t vi\u1ec7c \u0111\u00e3 th\u1ef1c hi\u1ec7n, nh\u01b0ng \u0111\u1ec3 th\u00e0nh c\u00f4ng c\u1ea7n k\u00e8m theo s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 th\u1ef1c h\u00e0nh ch\u0103m ch\u1ec9.<\/p>\n

      \"Growth
      Growth Hacker<\/figcaption><\/figure>\n

      Growth Hacking \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong marketing nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

      \u0110\u1ec3 t\u1ea1o\u00a0t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1\u00a0cho doanh nghi\u1ec7p v\u1edbi growth hacking, y\u00eau c\u1ea7u c\u1ea7n \u00e1p d\u1ee5ng nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ebft h\u1ee3p.<\/p>\n

      Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch v\u00e0 l\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 ri\u00eang, ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh kinh doanh v\u00e0 \u0111\u1eb7c tr\u01b0ng m\u1ed7i \u0111\u01a1n v\u1ecb. L\u1ef1a ch\u1ecdn m\u1ed9t ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1eadp trung qu\u00e1 tr\u00ecnh growth hacking m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

      V\u00ed d\u1ee5 ch\u1ec9 s\u1ed1 KPI: S\u1ed1 l\u01b0\u1ee3ng user cho facebook, s\u1ed1 l\u01b0\u1ee3ng tin nh\u1eafn tr\u00ean snapchat, s\u1ed1 video cho youtube\u2026 C\u1ea7n s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 th\u1ef1c, tr\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1 \u1ea3o, b\u1ecb th\u1ed5i ph\u1ed3ng.<\/p>\n

      Kh\u00e1 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 growth hacking, t\u1ea1o t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 cho doanh nghi\u1ec7p. M\u1ed7i doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn k\u00eanh marketing \u0111\u1ec3 t\u1eadp trung growth hack hi\u1ec7u qu\u1ea3.<\/p>\n

      M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 Growth Hacking<\/strong><\/h2>\n

      AirBnB<\/strong><\/h3>\n

      H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 Growth Hacking n\u1ed5i ti\u1ebfng nh\u1ea5t: AirBnB Craigslist. AirBnB gi\u1edd \u0111\u00e2y n\u1ed5i ti\u1ebfng \u1edf gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 c\u00f3 m\u1eb7t \u1edf h\u1ea7u h\u1ebft m\u1ecdi n\u01a1i b\u1ea1n \u0111i du l\u1ecbch. Nh\u01b0ng trong nh\u1eefng ng\u00e0y \u0111\u1ea7u, h\u1ecd c\u1ea7n x\u00e2y d\u1ef1ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng, c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u00e0 danh ti\u1ebfng c\u1ee7a m\u00ecnh.<\/p>\n

      Nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp nh\u1eadn ra r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm ch\u1ed7 \u1edf th\u01b0\u1eddng t\u00ecm ki\u1ebfm tr\u00ean Craigslist, v\u00ec v\u1eady h\u1ecd \u0111\u00e3 cung c\u1ea5p t\u00f9y ch\u1ecdn cho c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a AirBnB sao ch\u00e9p danh s\u00e1ch c\u1ee7a h\u1ecd sang Craiglist b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t. V\u00e0 ngay l\u1eadp t\u1ee9c h\u1ecd \u0111\u00e3 truy c\u1eadp \u0111\u01b0\u1ee3c v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau.<\/p>\n

      Dropbox<\/strong><\/h3>\n

      Dropbox l\u00e0 m\u1ed9t c\u00f4ng ty kh\u00e1c \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1c Growth Hacking s\u00e1ng t\u1ea1o. Dropbox \u0111\u00e3 s\u00e1ng t\u1ea1o quy tr\u00ecnh gi\u1edbi thi\u1ec7u c\u1ee7a m\u00ecnh, cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng nhi\u1ec1u dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef mi\u1ec5n ph\u00ed h\u01a1n b\u1eb1ng vi\u1ec7c li\u00ean k\u1ebft t\u00e0i kho\u1ea3n Dropbox c\u1ee7a h\u1ecd v\u1edbi Twitter v\u00e0 Facebook, v\u00e0 chia s\u1ebb th\u00f4ng tin v\u1ec1 Dropbox tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch mi\u1ec5n ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n theo c\u1ea5p s\u1ed1 nh\u00e2n.<\/p>\n

      Dropbox c\u00f2n th\u00eam c\u00e1c \u01b0u \u0111\u00e3i kh\u00e1c v\u1ec1 dung l\u01b0\u1ee3ng mi\u1ec5n ph\u00ed khi ho\u00e0n th\u00e0nh t\u1eebng nhi\u1ec7m v\u1ee5 m\u00e0 Dropbox \u0111\u01b0a ra nh\u01b0 m\u1ed9t tr\u00f2 ch\u01a1i. K\u1ebft qu\u1ea3 l\u00e0 gi\u1edd \u0111\u00e2y, Dropbox hi\u1ec7n c\u00f3 500 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 chi\u1ebfn thu\u1eadt Growth Hacking c\u1ee7a h\u1ecd ch\u1eafc ch\u1eafn \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3!<\/p>\n

      \"Growth<\/p>\n

      Hotmail<\/strong><\/h3>\n

      \u0110\u1eebng bao gi\u1edd \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a ch\u1eef k\u00fd email. Hotmail (ti\u1ec1n th\u00e2n c\u1ee7a Outlook.com) \u0111\u00e3 th\u00eam d\u00f2ng ch\u1eef k\u00fd v\u00e0o email g\u1eedi \u0111i c\u1ee7a m\u1ecdi ng\u01b0\u1eddi d\u00f9ng, m\u1eddi ng\u01b0\u1eddi nh\u1eadn email nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t t\u00e0i kho\u1ea3n mi\u1ec5n ph\u00ed. \u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng t\u1edbi 12 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng (ho\u1eb7c kho\u1ea3ng 20% \u200b\u200bth\u1ecb tr\u01b0\u1eddng email v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3) trong 18 th\u00e1ng.<\/p>\n

      \"Growth<\/p>\n

      Hubspot<\/strong><\/h3>\n

      T\u1ea1o m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed l\u00e0 m\u1ed9t Growth Hacking s\u00e1ng t\u1ea1o v\u00e0 ho\u1ea1t \u0111\u1ed9ng r\u1ea5t m\u1ea1nh c\u1ee7a Hubspot. Hubspot \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i v\u1edbi vi\u1ec7c cung c\u1ea5p th\u00f4ng tin mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi d\u00f9ng, v\u00ed d\u1ee5 nh\u01b0 c\u00f4ng c\u1ee5 x\u1ebfp h\u1ea1ng trang web (Website Grader). C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap m\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 trang web c\u1ee7a h\u1ecd v\u1ec1 SEO, \u0111\u1ed9 th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 t\u1ed1c \u0111\u1ed9 trang, \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c trang web \u0111\u00f3 t\u1ed1t h\u01a1n. V\u00e0 v\u00ec ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111\u0103ng k\u00fd (sign-up) \u0111\u1ec3 nh\u1eadn b\u00e1o c\u00e1o v\u1ec1 trang web c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap x\u00e2y d\u1ef1ng danh s\u00e1ch email ch\u1ea5t l\u01b0\u1ee3ng cho Hubspot.<\/p>\n

      \"Growth<\/p>\n

      Shazam<\/strong><\/h3>\n

      \u0110\u00f4i khi \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng, b\u1ea1n ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. V\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 nh\u1eefng g\u00ec Shazam \u0111\u00e3 l\u00e0m. B\u1edfi v\u00ec \u1ee9ng d\u1ee5ng gi\u00fap m\u1ecdi ng\u01b0\u1eddi x\u00e1c \u0111\u1ecbnh c\u00e1c b\u00e0i h\u00e1t t\u1eeb nh\u1ea1c v\u00e0 l\u1eddi b\u00e0i h\u00e1t, Shazam \u0111\u00e3 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi gi\u01a1 cao \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd l\u00ean loa \u0111\u1ec3 thu \u0111\u01b0\u1ee3c nh\u1ea1c. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ec3 l\u00e0m cho nh\u1eefng xung quanh nh\u00ecn th\u1ea5y v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd. Vi\u1ec7c truy\u1ec1n mi\u1ec7ng \u0111\u00e3 c\u00f3 t\u00e1c d\u1ee5ng trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, hi\u1ec7n \u1ee9ng d\u1ee5ng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng h\u01a1n m\u1ed9t t\u1ef7 l\u1ea7n.<\/p>\n

      \"Growth<\/p>\n

      T\u1ed4NG K\u1ebeT<\/h2>\n

      Hy v\u1ecdng nh\u1eefng th\u00f4ng tin v\u1eeba r\u1ed3i c\u0169ng \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 growth hacking l\u00e0 g\u00ec. <\/strong>Hy v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 gi\u1ea3i \u0111\u00e1p cho b\u1ea1n Growth Hacking l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng trong marketing nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/p>\n

      T\u1ed5ng h\u1ee3p v\u00e0 ch\u1ec9nh s\u1eeda: Nguy\u1ec5n Minh \u00dat<\/p>\n

      Ngu\u1ed3n: Marketing AI<\/p>\n","protected":false},"excerpt":{"rendered":"

      H\u1eb3n b\u1ea1n \u0111\u00e3 nghe v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing. Trong \u0111\u00f3 Growth Hacking c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn kh\u00e1 \u00edt, h\u00f4m nay ATPlink s\u1ebd b\u1eadt m\u00ed cho b\u1ea1n m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 xoay quanh v\u1ec1 Growth Hacking l\u00e0 g\u00ec. Growth Hacking l\u00e0 g\u00ec? Growth Hacking l\u00e0 g\u00ec? Theo […]<\/p>\n","protected":false},"author":2,"featured_media":4652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[725,723,724,722,726],"uagb_featured_image_src":{"full":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",920,411,false],"thumbnail":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",128,57,false],"medium":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",920,411,false],"medium_large":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi-768x343.png",768,343,true],"large":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",920,411,false],"1536x1536":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",920,411,false],"2048x2048":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",920,411,false],"jnews-360x180":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",360,161,false],"jnews-750x375":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",750,335,false],"jnews-1140x570":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",920,411,false],"jnews-120x86":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",120,54,false],"jnews-350x250":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",350,156,false],"jnews-750x536":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",750,335,false],"jnews-1140x815":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",920,411,false],"jnews-360x504":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",360,161,false],"jnews-75x75":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",75,34,false],"jnews-350x350":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",350,156,false],"jnews-featured-750":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",750,335,false],"jnews-featured-1140":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/Growth-hacking-la-gi.png",920,411,false]},"uagb_author_info":{"display_name":"ATPMedia","author_link":"https:\/\/atplink.com\/blog\/author\/atpmedia\/"},"uagb_comment_info":16,"uagb_excerpt":"H\u1eb3n b\u1ea1n \u0111\u00e3 nghe v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing. Trong \u0111\u00f3 Growth Hacking c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn kh\u00e1 \u00edt, h\u00f4m nay ATPlink s\u1ebd b\u1eadt m\u00ed cho b\u1ea1n m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 xoay quanh v\u1ec1 Growth Hacking l\u00e0 g\u00ec. Growth Hacking l\u00e0 g\u00ec? Growth Hacking l\u00e0 g\u00ec? Theo…","_links":{"self":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts\/4637"}],"collection":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/comments?post=4637"}],"version-history":[{"count":5,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts\/4637\/revisions"}],"predecessor-version":[{"id":4661,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts\/4637\/revisions\/4661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/media\/4652"}],"wp:attachment":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/media?parent=4637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/categories?post=4637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/tags?post=4637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}