{"id":4723,"date":"2021-12-11T00:16:48","date_gmt":"2021-12-10T17:16:48","guid":{"rendered":"https:\/\/atplink.com\/blog\/?p=4723"},"modified":"2021-12-11T00:16:48","modified_gmt":"2021-12-10T17:16:48","slug":"kinh-nghiem-quang-cao-zalo","status":"publish","type":"post","link":"https:\/\/atplink.com\/blog\/kinh-nghiem-quang-cao-zalo\/","title":{"rendered":"T\u1ed5ng h\u1ee3p kinh nghi\u1ec7m qu\u1ea3ng c\u00e1o Zalo 2022"},"content":{"rendered":"

L\u00e0 m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng nh\u1eafn tin mi\u1ec5n ph\u00ed, sau m\u1ed9t th\u1eddi gian Zalo \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y. Do \u0111\u00f3 khi b\u1ea1n kinh doanh tr\u00ean Zalo, b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua nh\u1eefng kinh nghi\u1ec7m qu\u1ea3ng c\u00e1o Zalo<\/strong> sau \u0111\u00e2y.<\/p>\n

Kinh nghi\u1ec7m qu\u1ea3ng c\u00e1o Zalo t\u1ed1i \u01b0u nh\u1ea5t<\/h2>\n
\"Kinh
Kinh nghi\u1ec7m qu\u1ea3ng c\u00e1o Zalo t\u1ed1i \u01b0u nh\u1ea5t<\/figcaption><\/figure>\n

N\u1ed9i dung l\u00e0 y\u1ebfu t\u1ed1 kh\u00e1 quan tr\u1ecdng trong l\u00fac b\u00e1n h\u00e0ng ho\u1eb7c Marketing. B\u1ea1n \u0111\u00e3 bao gi\u1edd nghe c\u00e2u \u201cContent is King\u201d? Ch\u00ednh x\u00e1c l\u00e0 nh\u01b0 v\u1eady, n\u1ed9i dung qu\u1ea3ng c\u00e1o thu h\u00fat s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c cho ch\u00fang ta kh\u00e1 l\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ea5y. Ch\u00ednh v\u00ec th\u1ebf, vi\u1ec7c t\u1ed1i \u01b0u b\u00e0i vi\u1ebft r\u1ea5t quan tr\u1ecdng trong khi qu\u1ea3ng c\u00e1o.<\/p>\n

M\u1eabu qu\u1ea3ng c\u00e1o ph\u1ea3i ” chu\u1ea9n ”\u00a0<\/span><\/h3>\n

\u0110\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u00e0i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u1ea3i ch\u1ea5t, ph\u1ea3i b\u1eaft m\u1eaft v\u00e0 th\u1eadt thu h\u00fat. Theo th\u1ed1ng k\u00ea, m\u1ed7i ng\u01b0\u1eddi ch\u1ec9 d\u00e0nh ra 2,67 gi\u00e2y \u0111\u1ec3 \u0111\u1ecdc m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o. Ch\u00ednh v\u00ec \u0111i\u1ec1u n\u00e0y b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m th\u1eadt s\u1ef1 kh\u00e9o l\u00e9o l\u00e0m th\u1ebf n\u00e0o m\u00e0 b\u00e0i qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng ch\u00fa \u00fd.<\/p>\n

<\/figure>\n

N\u1ed9i dung hi\u1ec3n th\u1ecb l\u00e0 th\u1ee9 s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng t\u00f2 m\u00f2 v\u00e0 ch\u00fa \u00fd \u0111\u1ebfn b\u1ea1n. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng, b\u1ea1n c\u00f3 m\u1ed9t \u0111o\u1ea1n n\u1ed9i dung th\u1eadt hot v\u00e0 ai ai c\u0169ng th\u1ea5y th\u00edch th\u00fa, th\u00ec vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean \u0111\u00e3 th\u00e0nh c\u00f4ng r\u1ed3i \u0111\u1ea5y. Trong ph\u1ea7n t\u00f9y ch\u1ec9nh qu\u1ea3ng c\u00e1o ch\u00ednh l\u00e0 ph\u1ea7n ch\u00fa th\u00edch,\u00a0<\/strong>ch\u1ec9 bao g\u1ed3m 90 k\u00fd t\u1ef1.<\/p>\n

\"M\u1ed9t
M\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o chu\u1ea9n<\/figcaption><\/figure>\n

Ph\u1ea7n\u00a0M\u00f4 t\u1ea3<\/strong> ch\u1ec9 cho s\u1eed d\u1ee5ng t\u1ed1i \u0111a 60 k\u00fd t\u1ef1, kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i \u0111i\u1ec1n th\u00f4ng tin. Tuy nhi\u00ean, b\u1ea1n c\u0169ng n\u00ean t\u1eadn d\u1ee5ng t\u1ed1i \u0111a 60 k\u00fd t\u1ef1 cho ph\u1ea7n n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat th\u00eam ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Xem th\u00eam:Nh\u1eefng h\u00ecnh th\u1ee9c ch\u1ea1y qu\u1ea3ng c\u00e1o Zalo hi\u1ec7u qu\u1ea3 n\u0103m 2022<\/a><\/strong><\/em><\/p>\n

Kinh nghi\u1ec7m qu\u1ea3ng c\u00e1o Zalo – Test qu\u1ea3ng c\u00e1o<\/span><\/h3>\n

B\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea1n ch\u1ecdn s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi ki\u1ec3u content n\u00e0o v\u00e0 x\u00e2y d\u1ef1ng content h\u1ee3p l\u00fd. M\u1ed9t c\u00e1ch chi ti\u1ebft h\u01a1n, b\u1ea1n s\u1ebd set t\u1eeb 2 \u0111\u1ebfn 3 qu\u1ea3ng c\u00e1o \u0111\u1ed3ng th\u1eddi v\u00e0 target v\u00e0o c\u00f9ng m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, cho ch\u1ea1y th\u1eed.<\/p>\n

\"Test
Test qu\u1ea3ng c\u00e1o<\/figcaption><\/figure>\n

N\u1ebfu b\u1ea1n c\u00f3 2-3 b\u00e0i qu\u1ea3ng c\u00e1o \u0111\u1ec1u \u0111ang \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c content c\u1ee7a b\u00e0i n\u00e0o thu h\u00fat h\u01a1n, b\u00e0i n\u00e0o c\u00f3 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i h\u01a1n. T\u1eeb \u0111\u00f3 ch\u00fang ta s\u1ebd gi\u1eef l\u1ea1i b\u00e0i qu\u1ea3ng c\u00e1o \u0111ang \u0111\u1ea1t hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 t\u1eaft 2 b\u00e0i qu\u1ea3ng c\u00e1o c\u00f2n l\u1ea1i.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p 1 b\u00e0i qu\u1ea3ng c\u00e1o c\u00f3 CTR<\/a> cao nh\u01b0ng kh\u00f4ng ra \u0111\u01a1n m\u00e0 b\u00e0i qu\u1ea3ng c\u00e1o CTR th\u1ea5p l\u1ea1i ra \u0111\u01a1n nhi\u1ec1u h\u01a1n th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t l\u1ea1i. N\u1ebfu c\u00f9ng chung m\u1ed9t s\u1ea3n ph\u1ea9m th\u00ec b\u1ea1n n\u00ean \u0111\u1ed5i content cho b\u00e0i CTR th\u1ea5p \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Bi\u1ebft Target \u0111\u1ed1i t\u01b0\u1ee3ng<\/span><\/h3>\n

Target hay ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 y\u1ebfu t\u1ed1 kh\u00e1 l\u00e0 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c b\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng. L\u00e0 ng\u01b0\u1eddi ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e2u n\u0103m h\u1ecd m\u1edbi c\u00f3 th\u1ec3 \u0111\u00fac k\u1ebft \u0111\u01b0\u1ee3c kinh nghi\u1ec7m qu\u1ea3ng c\u00e1o Zalo th\u00f4ng qua target \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n

\n

\"Target
Target \u0111\u1ed1i t\u01b0\u1ee3ng<\/figcaption><\/figure><\/figure>\n

N\u1ebfu b\u1ea1n ch\u1ecdn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau qu\u00e1 chi ti\u1ebft, c\u00f3 ngh\u0129a l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb thu h\u1eb9p \u0111i r\u1ea5t nhi\u1ec1u, d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 l\u00e0 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c th\u1ea5p \u0111\u00e1ng k\u1ec3 v\u00e0 gi\u00e1 qu\u1ea3ng c\u00e1o s\u1ebd b\u1ecb t\u0103ng cao. \u0110i\u1ec1u n\u00e0y th\u1eadt s\u1ef1 kh\u00f4ng \u0111\u00e1ng. \u00a0Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n ch\u1ecdn l\u1ef1a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau qu\u00e1 r\u1ed9ng th\u00ec s\u1ebd b\u1ecb l\u00e3ng ph\u00ed ti\u1ec1n khi l\u01b0\u1ee3t ti\u1ebfp c\u1eadn kh\u00e1 cao nh\u01b0ng chuy\u1ec3n \u0111\u1ed5i l\u1ea1i kh\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3. Nghe \u0111\u1ebfn \u0111\u00e2y \u0111\u00e3 th\u1ea5y kh\u00f3 r\u1ed3i \u0111\u00fang kh\u00f4ng.<\/p>\n

V\u1edbi Zalo, b\u1ea1n n\u00ean target kh\u00e1ch h\u00e0ng theo t\u1ec7p S\u0110T c\u00f3 s\u1eb5n \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o nh\u1ea5t. T\u1ec7p S\u0110T c\u00f3 th\u1ec3 thu th\u1eadp t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 mua ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c\u00a0ph\u1ea7n m\u1ec1m Zalo Marketing\u00a0\u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi. B\u1ea1n n\u00ean t\u00ecm c\u00e1c group k\u00edn c\u00f3 li\u00ean quan v\u1edbi s\u1ea3n ph\u1ea9m, sau \u0111\u00f3 d\u00f9ng ph\u1ea7n m\u1ec1m qu\u00e9t \u0111\u1ec3 l\u1ea5y m\u1ed9t l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/p>\n

Ch\u00fa tr\u1ecdng th\u00f4ng \u0111i\u1ec7p, n\u1ed9i dung<\/span><\/h3>\n
\"Ch\u00fa
Ch\u00fa tr\u1ecdng th\u00f4ng \u0111i\u1ec7p, n\u1ed9i dung<\/figcaption><\/figure>\n

Y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t v\u00e0 d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1ea5t ch\u00ednh l\u00e0 h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung.<\/p>\n

H\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o ph\u1ea3i c\u00f3 k\u00edch th\u01b0\u1edbc ti\u00eau chu\u1ea9n l\u00e0 1200*675 pixels v\u00e0 h\u00ecnh \u0111\u1ea1i di\u1ec7n page s\u1ebd l\u00e0 300*300 pixels, ch\u00fa \u00fd h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ee9a qu\u00e1 30% v\u0103n b\u1ea3n t\u00ednh c\u1ea3 logo, n\u1ebfu kh\u00f4ng s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c duy\u1ec7t nh\u00e9.<\/p>\n

N\u1ed9i dung qu\u1ea3ng c\u00e1o ch\u00ednh l\u00e0 trung t\u00e2m, m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o th\u1ef1c s\u1ef1 thu h\u00fat v\u00e0 h\u1ea5p d\u1eabn s\u1ebd l\u00e0m gi\u1ea3m \u0111\u01b0\u1ee3c gi\u00e1 th\u1ea7u nhi\u1ec1u nh\u1ea5t, nh\u01b0ng v\u1eabn \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u1ec1u.<\/p>\n

L\u1eadp ng\u00e2n s\u00e1ch h\u1ee3p l\u00ed<\/span><\/h3>\n
\"L\u1eadp
L\u1eadp ng\u00e2n s\u00e1ch h\u1ee3p l\u00ed<\/figcaption><\/figure>\n

N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 kinh nghi\u1ec7m qu\u1ea3ng c\u00e1o Zalo th\u00ec h\u00e3y ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean 3 ch\u1ec9 s\u1ed1 n\u00e0y:<\/p>\n

    \n
  • Gi\u00e1 click:<\/strong>\u00a0B\u1ea1n n\u00ean \u0111\u1ec3 cao h\u01a1n m\u1ee9c gi\u00e1 t\u1ed1i thi\u1ec3u m\u00e0 Zalo \u0111\u1ec1 xu\u1ea5t. Do Zalo ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o theo h\u00ecnh th\u1ee9c \u201c\u0111\u1ea5u gi\u00e1\u201d. Ch\u00ednh v\u00ec \u0111i\u1ec1u n\u00e0y khi b\u1ea1n \u0111\u1eb7t cao h\u01a1n m\u1ee9c t\u1ed1i thi\u1ec3u th\u00ec s\u1ebd d\u1ec5 d\u00e0ng ph\u00e2n ph\u1ed1i \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u01a1n.<\/li>\n
  • S\u1ed1 l\u01b0\u1ee3ng click:<\/strong>\u00a0B\u1ea1n n\u00ean \u0111\u1eb7t t\u1eeb 500 tr\u1edf l\u00ean. N\u1ebfu \u0111\u1ec3 qu\u00e1 th\u1ea5p th\u00ec Zalo c\u0169ng kh\u00f3 ph\u00e2n ph\u1ed1i, th\u01b0\u1eddng\u00a0qu\u1ea3ng c\u00e1o kh\u00f4ng c\u1eafn ti\u1ec1n. Ng\u01b0\u1ee3c l\u1ea1i b\u1ea1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c \u01b0u \u00e1i h\u01a1n r\u1ea5t nhi\u1ec1u.<\/li>\n
  • CTR:<\/strong>\u00a0\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 thu h\u00fat c\u1ee7a b\u00e0i qu\u1ea3ng c\u00e1o. Khi CTR < 0,6 th\u00ec \u0111\u1ed3ng ngh\u0129a v\u1edbi b\u00e0i qu\u1ea3ng c\u00e1o n\u00e0y kh\u00f4ng hi\u1ec7u qu\u1ea3, kh\u00f4ng thu h\u00fat. CTR > 1 l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e1nh gi\u00e1 l\u00e0 t\u1ed1t, c\u00f3 \u00edch v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
  • Ng\u00e2n s\u00e1ch<\/strong>\u00a0chi\u1ebfn d\u1ecbch n\u00ean \u0111\u1eb7t m\u1ed7i ng\u00e0y. V\u00ec khi b\u1ea1n \u0111\u1eb7t to\u00e0n chi\u1ebfn d\u1ecbch, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng ph\u00e2n ph\u1ed1i nhanh nh\u1ea5t cho \u0111\u1ebfn khi n\u00e0o \u0111\u1ebfn h\u1ea1n m\u1ee9c do b\u1ea1n \u0111\u1eb7t ra, d\u00f9 b\u1ea1n \u0111\u1eb7t l\u1ecbch ch\u1ea1y trong 1 tu\u1ea7n hay 1 th\u00e1ng. Do \u0111\u00f3, h\u00e3y \u0111\u1eb7t ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y.<\/li>\n
  • L\u1ecbch ch\u1ea1y<\/strong>\u00a0th\u00ec b\u1ea1n n\u00ean \u0111\u1eb7t trong th\u1eddi gian d\u00e0i. B\u1edfi m\u1ed7i khi m\u00e0 b\u1ea1n ch\u1ec9nh s\u1eeda ho\u1eb7c mu\u1ed1n ti\u1ebfp t\u1ee5c ch\u1ea1y v\u1edbi b\u00e0i qu\u1ea3ng c\u00e1o \u0111\u00f3, Zalo ph\u1ea3i duy\u1ec7t th\u00eam m\u1ed9t l\u1ea7n n\u1eefa, r\u1ea5t m\u1ea5t c\u00f4ng<\/li>\n<\/ul>\n

    Th\u1eddi \u0111i\u1ec3m “v\u00e0ng” ch\u1ea1y qu\u1ea3ng c\u00e1o<\/span><\/h3>\n
    \"Th\u1eddi
    Th\u1eddi \u0111i\u1ec3m “v\u00e0ng” ch\u1ea1y qu\u1ea3ng c\u00e1o<\/figcaption><\/figure>\n

    \u0110\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 quan t\u00e2m, b\u1ea1n n\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0o c\u00e1c khung gi\u1edd v\u00e0ng: 7h30 \u2013 10h30; 15h \u2013 18h; 19h \u2013 23h.<\/p>\n

    Do ng\u01b0\u1eddi d\u00f9ng Zalo \u0111a ph\u1ea7n s\u1ebd l\u00e0 d\u00e2n c\u00f4ng s\u1edf, do \u0111\u00f3 th\u1eddi \u0111i\u1ec3m tr\u00ean s\u1edf h\u1eefu l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o Zalo nhi\u1ec1u nh\u1ea5t v\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng ph\u00e2n ph\u1ed1i t\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n, thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t quan t\u00e2m.<\/p>\n

    \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/span><\/h3>\n
    \"\u0110o
    \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/figcaption><\/figure>\n

    \u0110\u1ec3 xem x\u00e9t qu\u1ea3ng c\u00e1o tr\u00ean Zalo Ads c\u00f3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u00fang c\u00e1ch hay kh\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3 ra sao, b\u1ea1n ch\u1ec9 c\u1ea7n d\u1ef1a v\u00e0o kinh nghi\u1ec7m qu\u1ea3ng c\u00e1o zalo v\u1edbi c\u1ed9t ch\u1ec9 s\u1ed1 CTR trong t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o.<\/p>\n

    CTR ch\u00ednh l\u00e0 s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o\/ s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p.<\/p>\n

    V\u1eady CTR trung b\u00ecnh trong qu\u1ea3ng c\u00e1o Zalo bao nhi\u00eau l\u00e0 t\u1ed1t?<\/p>\n

    CTR trong kho\u1ea3ng 0.7 \u2013 0.9%: Qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng \u1ed5n.<\/p>\n

    CTR t\u1eeb 1% tr\u1edf l\u00ean: Qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t, content ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    CTR th\u1ea5p h\u01a1n 0.7%: Qu\u1ea3ng c\u00e1o c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb h\u1ea1n ch\u1ebf hay th\u1eadm ch\u00ed l\u00e0 ng\u01b0ng ph\u00e2n ph\u1ed1i t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    Kinh nghi\u1ec7m qu\u1ea3ng c\u00e1o Zalo theo ng\u00e0nh<\/span><\/h2>\n
    \"Kinh
    Kinh nghi\u1ec7m qu\u1ea3ng c\u00e1o Zalo theo ng\u00e0nh<\/figcaption><\/figure>\n

    Theo c\u00e1c s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 top 6 nh\u1eefng ng\u00e0nh h\u00e0ng n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Zalo:<\/p>\n

      \n
    1. C\u00e1c d\u1ecbch v\u1ee5 kh\u00e1m, ch\u1eefa b\u1ec7nh nh\u01b0: th\u1ea9m m\u1ef9 vi\u1ec7n, spa\u2026<\/li>\n
    2. C\u00e1c d\u1ecbch v\u1ee5 v\u1ec1 t\u00edn d\u1ee5ng, c\u00e1c c\u00f4ng ty t\u00e0i ch\u00ednh, cho vay, \u0111\u1ea7u t\u01b0 qu\u1ef9.<\/li>\n
    3. C\u00e1c d\u1ecbch v\u1ee5 tuy\u1ec3n sinh, kh\u00f3a h\u1ecdc.<\/li>\n
    4. C\u00e1c d\u1ecbch v\u1ee5 v\u1ec1 game.<\/li>\n
    5. D\u1ecbch v\u1ee5 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u, tuy\u1ec3n \u0111\u1ea1i l\u00fd<\/li>\n
    6. Ng\u00e0nh m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/li>\n<\/ol>\n

      K\u1ebft lu\u1eadn<\/span><\/h2>\n

      M\u1ed7i ng\u00e0nh ngh\u1ec1 v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u00f3 m\u1ed9t t\u00ednh ch\u1ea5t kh\u00e1c nhau nh\u1ea5t \u0111\u1ecbnh. Do \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1eadt k\u1ef9 th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u t\u1eebng h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00fac k\u1ebft cho m\u00ecnh nh\u1eefng kinh nghi\u1ec7m qu\u1ea3ng c\u00e1o Zalo<\/strong>, t\u1eeb \u0111\u00f3 tr\u00e1nh b\u1ecb l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean.<\/p>\n

      T\u1ed5ng h\u1ee3p: Ti\u00ean Ki\u1ec1u<\/em><\/p>\n

      Ngu\u1ed3n: fcmedia.vn<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      L\u00e0 m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng nh\u1eafn tin mi\u1ec5n ph\u00ed, sau m\u1ed9t th\u1eddi gian Zalo \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y. Do \u0111\u00f3 khi b\u1ea1n […]<\/p>\n","protected":false},"author":2,"featured_media":4724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[803,802,801],"uagb_featured_image_src":{"full":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",800,420,false],"thumbnail":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",128,67,false],"medium":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",800,420,false],"medium_large":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo-768x403.png",768,403,true],"large":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",800,420,false],"1536x1536":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",800,420,false],"2048x2048":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",800,420,false],"jnews-360x180":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",343,180,false],"jnews-750x375":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",714,375,false],"jnews-1140x570":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",800,420,false],"jnews-120x86":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",120,63,false],"jnews-350x250":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",350,184,false],"jnews-750x536":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",750,394,false],"jnews-1140x815":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",800,420,false],"jnews-360x504":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",360,189,false],"jnews-75x75":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",75,39,false],"jnews-350x350":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",350,184,false],"jnews-featured-750":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",750,394,false],"jnews-featured-1140":["https:\/\/atplink.com\/blog\/wp-content\/uploads\/2021\/12\/quang-cao-Zalo.png",800,420,false]},"uagb_author_info":{"display_name":"ATPMedia","author_link":"https:\/\/atplink.com\/blog\/author\/atpmedia\/"},"uagb_comment_info":8,"uagb_excerpt":"L\u00e0 m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng nh\u1eafn tin mi\u1ec5n ph\u00ed, sau m\u1ed9t th\u1eddi gian Zalo \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y. Do \u0111\u00f3 khi b\u1ea1n…","_links":{"self":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts\/4723"}],"collection":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/comments?post=4723"}],"version-history":[{"count":1,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts\/4723\/revisions"}],"predecessor-version":[{"id":4727,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/posts\/4723\/revisions\/4727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/media\/4724"}],"wp:attachment":[{"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/media?parent=4723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/categories?post=4723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atplink.com\/blog\/wp-json\/wp\/v2\/tags?post=4723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}